Jeana Goosmann
CEO, Founding and Practicing Attorney
Business owners and successful professionals face unique risks. Lawsuits, creditor claims, business disputes, and unexpected liabilities can threaten personal wealth if assets are not structured properly.
Asset protection planning is designed to make it significantly more difficult for creditors to reach your assets while allowing you to maintain control of your investments and business interests.
The goal is not to hide assets. The goal is to structure ownership in ways that reduce risk, increase negotiating leverage, and protect family wealth.
Goosmann Law Firm works with entrepreneurs, real estate investors, and professionals to design asset protection structures that combine:
These strategies are most effective when implemented before a problem arises.

Asset protection must be done before it is needed.
Once a claim or lawsuit arises, transferring assets may be considered fraudulent and can create additional legal risk.
For that reason, asset protection planning should be implemented during periods of financial stability, not during a crisis.
Many successful business owners review their asset protection plans every few years to ensure their structures still align with their risk exposure.
One of the most powerful asset protection tools available to business owners is the South Dakota limited liability company (LLC).
South Dakota law provides strong protections that limit the remedies available to creditors.
If a creditor obtains a judgment against an LLC member, the creditor is typically limited to a charging order rather than being able to seize or force liquidation of the LLC’s assets.
This means creditors generally cannot force the sale of company assets or take control of the entity.
Because of this protection, South Dakota LLCs are frequently used to hold:
Many business owners create South Dakota holding companies that own multiple operating entities or investment assets.

A common asset protection mistake is holding too many assets inside a single entity.
Instead, assets can be separated across multiple entities to reduce risk exposure.
Examples include:
Separating these assets can prevent a liability in one area from exposing all of a business owner’s assets.
Real estate portfolios are particularly vulnerable to liability claims.
Asset protection planning often involves structuring ownership such as:
These structures can help contain risk within individual properties rather than exposing an entire portfolio.

For operating businesses, asset protection planning often involves separating valuable assets from operating risk.
Examples include:
These structures can help shield high‑value assets from operating liabilities.
1. Holding too many assets in one entity.
Many business owners accumulate real estate, equipment, and operating assets in a single company. A lawsuit involving one asset can expose everything owned by that entity.
2. Owning assets personally instead of through entities.
Personal ownership creates unnecessary exposure. Proper entity structures can significantly reduce this risk.
3. Waiting until a problem arises.
Asset protection must be implemented before claims arise. Planning early preserves flexibility and legal protections.

Asset protection planning works best when coordinated with broader estate planning strategies.
This may include structures such as:
These planning strategies can move appreciating assets outside the taxable estate while maintaining family governance over wealth.
To help business owners evaluate their current asset protection structures, we have created a practical checklist outlining common strategies used to reduce risk.
The checklist addresses topics such as:

Asset protection planning is particularly important for:
coordination among multiple advisors.
Goosmann Law Firm frequently works alongside:
Our role is to design and implement the legal structures that support long‑term wealth protection.

Asset protection planning is most effective before legal risks arise.
You may want to review your asset protection structures if:
Proactive planning can significantly strengthen your ability to protect wealth and maintain control of your assets.
Protecting wealth requires thoughtful planning and the right legal structures.
Schedule an Asset Protection Planning Consultation with Goosmann Law Firm to review your current structures and explore strategies to strengthen your asset protection plan.
CEO, Founding and Practicing Attorney
Managing Partner
Senior Counsel
Associate
Associate
Partner
Associate
Connect with us today to speak with our Asset Protection legal team.
No. Anyone with personal or business assets can benefit from asset protection planning. From family homes to retirement savings to farms, proactive planning helps shield what you’ve worked hard to build.
A DAPT is an irrevocable trust recognized in South Dakota that allows you to set aside assets for your own benefit while protecting them from most future creditors. It’s a powerful tool for both individuals and business owners.
South Dakota offers uniquely favorable laws that provide strong protection against creditors. A South Dakota multi-member LLC can safeguard business interests from personal liabilities more effectively than many other states.